Product Management Guide

The Product Manager’s Ultimate Resource Guide

If you are looking for free product management resources look no more. I’ve been a product manager for more than 15 years and I compiled this list to help you easily locate what you need to be successful as a product manager, or orient you if you are starting in product management.

As a product manager, you’re responsible for a variety of areas, each of which has its own set of tools, including design, customer success, analytics, product, and general efficiency. Good tools will integrate with one another, allowing you to gain a bigger picture, manage your growth, and make better decisions. Many PMs are finding that their products lack integration, have features they don’t need, are expensive, and have poor usability. Many teams wind up designing their own tools to fit their individual demands while the best we can hope for is a compromise between those criteria.

A wide range of tools are now available to help with product management. This contains tools that help with everything from product planning to more technical chores like feature development and wire-framing.

We compiled a list of different types of resources that are divided into the following categories:

Product Managers Tips and Tricks
Product Management Books
Product Management Blogs
Product Management Communities
Product Management Certifications
Product Management Webinars
Product Management Podcasts
Product Leaders
Product Management YouTube Videos
Product Management Tools
Product Management Roadmap Templates
Product Management Quick Reads
Product Management Checklists
Product Management Facebook Groups
Product Management Statistical Reports
Must Have Product Management Tools that Should be in your Product Stack?
Product Management Software’s
Conclusion

 

Product Management Tips and Tricks

Product Management Tips and Tricks

Being successful as a product manager takes a combination of management, technical and people skills. Building your product management skills goes beyond just learning what you need to know about your product. Product managers are mini CEOs that should be well rounded in many areas. Here are some quick tips and tricks that can help you navigate this maze and become more successful as a PM.

Product managers must not just keep current with their industry, rivals, and upcoming technology. They must also remain dedicated to developing their profession, learning new abilities, and keeping up with the newest product management innovations. It will not only help them improve in their current employment, but it will also help them develop in their careers and reach their full potential as product leaders.

Extrinsic vs. Intrinsic Motivation: What’s the Difference?

Product managers must be numerate and technologically proficient, but soft skills such as psychology are just as vital. Understanding human motivation is one of the most useful bits of soft knowledge.

Intrinsic and extrinsic motivation are the two types of motivation. Intrinsic motivation refers to motivation derived from within. For example, intrinsic motivation is when you perform music because you enjoy it. Extrinsic motivation is based on an external incentive, such as money for completing a task or a coupon code for joining a mailing list.

These two notions are straightforward, yet they can assist product managers in a variety of ways. One example is behavior modification. If you want to persuade consumers to act, you must first comprehend their motives.

Is your product appealing to them because of an intrinsic factor (e.g., it’s entertaining, it makes them feel better about themselves, or it helps them develop a skill)? Or are they motivated by extrinsic motivations (e.g., it gets them respect from their peers, allows them to win prizes, or allows them to earn more money)?

Understanding your users’ motives can help you improve retention, conversions (such as paid downloads), and product differentiation. It can also help with marketing efforts by allowing you to better target what people want in specific situations.

Understanding the different sorts of motivation might help you connect with your team and achieve greater internal results.

Extrinsic and intrinsic motivation both have the ability to motivate your team in various ways. Extrinsic motivation is setting goals for your team and rewarding them for achieving them or achieving greater performance. This can be a great motivator, but it may also stifle collaboration and foster a competitive atmosphere within the company.

Intrinsic motivation is more difficult to implement because it necessitates a positive work atmosphere and a sense of shared purpose, both of which are cultural variables that take time to develop.

The outcomes, on the other hand, are well worth it, especially in a collaborative profession like mobile app development, where teamwork is valued over individual performance. By seeing how your own staff respond to various sorts of motivation, you may strike the right balance between the two, resulting in a plan that aids your entire team in achieving its objectives.

Make tough decisions before they are made for you.

As a product manager, you’re constantly under pressure to fulfill tight deadlines while working with limited resources. That pressure, according to David Balsam, Lead PM of the Freightos Marketplace, can lead to a “split personality.”

“Almost all product managers have ‘Split Personalities,’ such as telling their R&D team to concentrate while pushing them to create 10 features per sprint. You can’t have your cake and eat it, either. Make an effort to make judgments. Better requirements and comprehension for our stakeholders are driven by clearer, succinct, and precise decision-making.”

It’s not always easy to make a decision. However, it is always the best solution in the long run.

When you overburden your team by refusing to prioritize, you’ll end up with less of what you want, not more. Releases are rushed and sloppy, misunderstanding derails all the extra work you wanted to get done, and your top priorities — the ones you would have chosen — are likely to become unworkable. Even if you’re not certain, you must make a solid decision.

Think like a scientist

Think Like a Scientist

Objectivity is difficult, Even when it’s your job

 Self-skepticism is at the heart of the scientific approach. The distinction between a scientist and a non-scientist is easy for me to see:

  • A non-scientist is readily deceived, and self-deception is especially dangerous for them.
  • A scientist is readily deceived, and is well aware of his or her vulnerability to self-deception.

 The objectivity of science is its core. When similar impartiality is attempted in other domains, the name science is occasionally added, as in “political science.” Objectivity is a difficult thing to come by.

If objectivity is difficult for qualified scientists, it might be nearly impossible for product managers, who typically lack scientific knowledge. And getting solid data is considerably more difficult without objectivity.

Take, for instance, a simple user testing exercise. You tell a user to download your mobile app prototype and complete simple activities like buying something or loading a specific screen. You observe the user executing those tasks (preferably while recording their user experience), then conduct an interview with them to learn about their background, measure their thoughts of the app, and pinpoint any UX issues.

Isn’t it straightforward? Nonetheless, there are numerous ways to introduce personal bias into the test results. You could do the following simply by changing the way you communicate with users:

Give away information about how the software works, jeopardizing usability testing. If the instructions say to “slide one item into your shopping cart,” for example, you’ve told consumers that they’ll have to drag it into their basket. Even if dragging isn’t intuitive for users, the experiment will make it appear that way.

Prompt the user to express a specific viewpoint on the app, such as criticizing a feature that you believe should be changed.

 By inadvertently forcing users to display themselves in a certain way, you can get erroneous information about their history or hobbies.

Misinterpret the accurate facts provided by the user based on your own biases.

Data with flaws is still preferable to no data. However, the more you understand the scientific method, how to develop objective tests, and how to overcome your own bias, the better your data (and decisions) will be.

Product Management Books

Product Management Books

For better or worse, there is no shortage of product management educational tools, many of which are free. However, having so many possibilities implies that product leaders will need to add “curation” to their job description as they choose which of these numerous possibilities to focus their limited personal and professional growth time on.

This guide will save you time as you search through the countless learning possibilities available. It’s a recently updated collection of hand-picked resources tailored to the field of product management. It’s worth bookmarking for future reference because it’s constantly updated with the most up-to-date information.

Reading a book may appear to be a large time commitment, but the good ones are well worth the effort. Investing a few hundred pages in a subject can transmit advanced methods, techniques, and lessons while also allowing the reader to ponder the issue and assimilate what they’ve learned.

Continuous Discovery Habits

Discover Products that Create Customer Value and Business Value. In this book, you’ll learn a structured and sustainable approach to continuous discovery that will help you answer each of these questions, giving you the confidence to act while also preparing you to be wrong. You’ll learn to balance action with doubt so that you can get started without being blindsided by what you don’t get right.

The Anatomy of a Product Launch

Great product launches are the result of a company-wide strategy including the cooperation, research, and passion of all divisions. A successful product launch demands far more than merely turning on your website’s “purchase” button. To be successful, every launch requires a precise plan.

Free

Former WIRED editor-in-chief Chris Anderson forces us to take a hard look at how we sell our products. The book challenges us to consider whether, in an era when more and more items and services are becoming free, we can continue to operate under the traditional paradigm of limiting our offerings to paying consumers.

The Art of Product Management

Even if the book was released in the Paleolithic period of technology in 2008, its principles and insights are still relevant today. The book contains useful information for product managers, such as how to create an effective product roadmap, properly equip your support teams (something few firms do today), and how to correctly apply agile, among other things.

Inspired: How to Create Products Customers Love

Marty Cagan, a seasoned product executive, shares his hard-won lessons on how to tell when you have the appropriate product and when you don’t, how to deal with technical teams to get your products produced correctly, and the fundamentals of product management.

Crossing the Chasm

This timeless classic examines how firms may create things that make the unusual and difficult transition from cool novelty items for a limited group of early adopters to full-fledged mass-market successes. It’s a great explanation of how a good product progresses via a normal bell curve – from early adopters to early majority, late majority, and finally laggards — and how to organize your goods to follow that route.

Product Management Blogs

Product Management Blogs

Blogs are a no-filter, no-middle-man avenue for people to share their thoughts, insights, and personal experiences with the public, from established thought leaders to industry players to scrappy product managers laboring in the trenches.

Because there is no editor between the author and the audience, they can say anything they want without fear of stepping on anyone’s toes. We’ve hand-picked some fantastic bloggers who are well worth following. Bloggers can make plenty of errors and provide all kinds of horrible advice, so we’ve hand-picked some wonderful ones who are well worth following.

Silicon Valley Product Group

For decades, Marty Cagan and his team have defined and evolved the job of product management. No matter where product managers are located, their blog continues to cover what’s essential to them. There’s a wide database of content spanning everything from individual pieces on relevant topics to blog series that delve deep into the art of product management.

Inside Intercom

Inside Intercom is an excellent blog and resource for product managers and anybody interested in creating great software. Customer support, design, sales and marketing, product management, and startups are among the categories.

Pendo Blog

This analytics toolmaker also publishes excellent material, with contributions from specialists and guest writers. Articles on launching new products, using Net Promoter Score, and even how product and UX teams may work together more efficiently are among the topics covered.

OpenView Partners

Venture capitalists aren’t just good for money; they can also provide useful counsel. Scaling up, SaaS pricing, and analytics are just a few of the subjects covered in OpenView’s product-led growth insights.

eProduct Blog

Not to brag, but eProduct’s blog is a wealth of information on all things product management, particularly product roadmapping and product strategy.

Product Management Community

Product Management Communities

Product managers often don’t have many peers with similar roles and responsibilities within their firms. As a result, when they need guidance, mentorship, or a new viewpoint, they must seek outside of their companies.

 With fewer opportunities for traditional networking than ever before, online groups provide a haven of engagement in an increasingly isolated world. They’re an excellent place to ask and answer questions, trade tales, and expand your professional network.

Product Stack

A coalition of like-minded firms (including ProductPlan) that provides practical solutions for modern software teams, with an aim to raise awareness of the challenges that product teams confront on a daily basis and to provide actual advice and solutions that address these issues head-on. Joining is completely free.

Mind the Product

The purpose of the group is to assist product people in “pushing our craft forward together.” Today, they largely do it through member meetups around the world. It also has a daily product email, and users can join Mind the Product’s Slack channel, which is one of the largest for product experts in the world.

Product School

Product School is a technology business school that offers a broad curriculum for the next generation of product managers. Product School, which has 20 locations throughout the world and an even larger online community, offers courses in product management, product leadership, data analytics, digital marketing, user experience design, and coding.

The Product Coalition

The Product Coalition is the world’s largest free product management community. Thousands of articles on PM subjects have been published by the community, and thousands of product managers exchange ideas on a daily basis in a dynamic Slack channel. You may even submit your work for possible publication on ProductCoalition.com.

Hacker Noon 

In the community’s articles and discussion groups, you’ll find useful ideas and insights for IT PMs. It has a lot of software-related postings and debates, and the majority of its members are software developers.

 

Product Management certifications

Product Management Certifications

Because product management does not have a distinct academic degree, PMs must learn much of the craft on the job. There are various chances to further one’s education in the profession for individuals desiring a more formalized degree.

Product management certification programs allow practitioners to learn from the best and improve their credentials without having to put their careers on hold and return to school.

Product School

Product School offers a number of credentials across the product management spectrum. Begin with a Product Manager Certificate and work your way up to a Product Leader Certificate and then a Product Executive Certificate. To achieve the trifecta, you’ll need 100 hours of online class time.

Pragmatic Marketing

This is one of the first certification programs, it focuses on six aspects and areas of product management. You can get certified in one or all areas.

 

280 Group

Another classic organization that contributed to the definition of product management function and craft. They have many programs to choose from.

Product Management Certificate from Cornell University

Would some Ivy League clout help you advance in your career? Developing product hypotheses and user personas, setting visions and goals, roadmapping, prototyping, analytics, and execution are all covered in Cornell University’s six-course certificate program in product management.

 

AIPMM 

The Association of International Product Marketing & Management offers a certificate in the discipline that encompasses case study development, market planning, competitive analysis, data modeling, and product specification development. Certified project managers will be able to take a product from conception to completion, as well as all in between.

 

Berkeley Product Management Certificate

This intense program from the University of California-executive Berkeley’s education division combines design thinking with components of the MBA curriculum. The program includes business models, product optimization, management approaches, and effective stakeholder communication.

 

Webinar for Product Management

Product Management Webinars

Webinars are similar to listening in on a professional conversation without any guilt or concealment. It’s a terrific opportunity to engage and learn from the finest by listening to experienced veterans and professionals discuss relevant issues.

Because of advances in videoconferencing technology and a scarcity of in-person events, this is also the golden age of webinars. Take a seat, get a drink or a food, and listen in as a few product management experts discuss their trade.

The Feature-less Roadmap

John Cutler and Jim Semick, both product gurus, describe their favorite reasons why product roadmaps use formats other than feature-based, like North Stars and Themes. They also look into why this changeover encounters so much internal resistance.

Create a Successful Product Strategy

Without a detailed document that encompasses everything a product strategy encompasses, it’s difficult to achieve alignment. Learn how to bring stakeholders together and keep everyone on track so you can make the best strategic investments and take advantage of the best opportunities.

How to Become a Star Problem-Solver by Focusing on Customer Outcomes

This webinar demonstrates how focusing on results can reveal the genuine issues impacting customers using real-life examples. Products may focus on delivering higher-value solutions to the market with this knowledge.

Create a Thriving Product Organization

Rich Mironov explains how to design and adjust a product organization to offer maximum customer value through hard effort and smart thinking. This webinar will explore how to structure teams and hire the best people for the job.

Customer at the Center

David Fradin delves deep into the meaning of customer-centricity. He explains the importance of understanding client wants and how it translates into winning products, from where it all began to why it’s so vital.

Product Management Podcasts

Product Management Podcasts

Podcasts are the ideal learning tool for multi-taskers because they allow you to listen while doing a variety of mindless jobs and exercises. Is there anyone better than product managers at multitasking?

Plus, listening to a podcast with guests for chats and interviews is frequently lot more engaging than reading it off a page or screen.

Masters of Scale

After inventing LinkedIn, Reid Hoffman rose to fame and money. He’s now speaking with industry experts about how they converted modest businesses into big growth engines. Each episode starts with one of Hoffman’s scaling hypotheses before bringing in big-name speakers with excellent track records to explore the topic.

Productive People

A podcast focused on excellent products and the people who make them. The episode library of Product People is chock-full of fascinating, thought-provoking discussions for product managers. How to create habit-forming items, product validation, and product promotion are all noteworthy subjects.

100 PM

Suzanne Abate, a ProductPlan favorite, is on a journey to interview 100 active product managers from a variety of firms, ranging from startups to corporations. 

Fearless Product Leadership

It’s not only about what’s written on your business card when it comes to rising from the ranks to become a leader. It’s also how you interact with your coworkers, team, and superiors. This podcast helps you attain your maximum potential.

Product Coalition

Get down to the nitty-gritty of bringing ideas into reality, including all of the roadblocks we’ll face. Given the different geographic backgrounds of the participants, it’s a fascinating look at how product creation differs a little around the world. It delves into the issues that product teams face on a regular basis.

Product Management Thought Leaders

Product Management Thought Leaders

They’ve worked hard, learnt their lessons, and accomplished wonderful things. They’re now ready to share what they’ve learned in order to assist others achieve.

It’s like being invited to a cocktail party you have no business attending and not having to fake your way through any small chat while watching and listening to product management professionals dish out pearls of wisdom and elaborate on their worldview.

Melissa Perri

The founder and CEO of Produx Labs, as well as the author of Escaping the Build Trap, is dedicated to educating product managers and the general public about product management, while ensuring that Agile and Scrum do not decrease their function. She frequently communicates with others on Twitter, allowing you to listen in on these conversations, and she is not afraid to tell leaders they need to change.

Julie Zhuo 

Julie rose from intern to VP of product design at Facebook in 2006, and wrote the book The Making of a Manager: What to Do When Everyone Is Looking at You. She is a go-to resource for product and career inspiration, and her general tone is always about enhancing what you’re doing rather than pointing out what you’re doing wrong.

Eric Ries

Mr. Lean Startup is on a mission to help people and businesses waste less time and deliver better products to market more quickly and efficiently. For entrepreneurs and product leaders who want to learn, iterate, and succeed, continuous innovation is the name of the game.

SC Moatti

The founding partner of Mighty Capital and the Products That Count network is teaching the next generation of product executives the principles she learned from delivering products for tech giants like Facebook, Nokia, and Electronic Arts. Be prepared for a never-ending barrage of practical product management tips.

Adil Berdai

Adil Berdai, Founder and CEO of eProduct, has launched a number of successful products, built eProduct to streamline product management function and further the craft. He is championing evidence-based product management and ROI-based product management.

 

Product Management Tools

Product Management Tools

Product managers are continuously on the lookout for a competitive advantage. When you’re in charge of getting an app to market, the competition is fierce, so any assistance you can obtain is greatly appreciated.

It all helps us be more effective at a very difficult profession, from fresh new workflow management tools to product manager apps that are just a little bit more handy.

Managing a product goes beyond managing a roadmap or features. it is a full process that can be categorized loosely in three categories:

  • Understanding customer needs, problem definition and ideation phase. This answers the “what problem to solve” and why
  • Defining a solution and prioritizing what to build and how
  • Executing, delivering and communicating. This is where you deliver and restart the loop.

In doing all these three phases you need tools that makes it easier to manage these processes

 

Tools to help you Understand

CUSTOMER FEEDBACK TOOLS

Customer input is an important part of any product manager’s job. You’ll learn what works and what doesn’t as you go along, and you’ll be able to chart a course forward.

There are various methods for collecting feedback from your users, some of which are described below:

  • Typeform: Filling out Typeforms is a joy because they are well-designed and user-friendly. They’re easy to customize and have a conversational feel to them.
  • Heap Analytics: While some of these tools are project management tools, Heap Analytics is created exclusively for product managers to keep them up to date on how their product is performing and what adjustments are needed. It focuses on user behavior within the product.
  • Mixpanel: Mixpanel enables product managers to get valuable customer insights to make smarter decisions and act faster based on how customers use the product or website.
  • Hotjar: Heatmaps in Hotjar allow you visualize user behavior and make product enhancement decisions based on clicks, taps, and scrolling behavior. User recordings allow you to examine how customers interact with your site and detect any usability concerns fast and efficiently.

Others to consider: Google Forms, SurveyMonkey, and Microsoft Forms.

 

DESIGN AND WIREFRAMING TOOLS

The ability to use design tools to assist convert ideas from their heads into something understandable is an essential talent for any product manager.

Because product development is as much about design as it is about customers, becoming familiar with the most popular design tools will help you advance in your profession and build better products.

  • Figma: Figma is a design tool that helps teams create, test, and ship better designs from beginning to end. Figma is a cloud-based solution that enables for more web-based communication and is quick and simple to use for novices.
  • InVision: InVision offers a function called inspect that converts designs into precise specs, allowing development teams to get up and running quickly without having to go back and forth.
  • Balsamiq: Designed specifically for non-designers, it is regarded as one of the best. It’s easy to use, and the fact that it’s cloud-based means that your ideas are available to anyone who wants them. Instead of elaborate animations and music effects, Balsamiq focuses on expressing usability and organization.

Others to consider: Adobe XD, Sketch, Axure, Framer, and Moqups are among the others.

 

USER ONBOARDING TOOLS

Great onboarding experiences that get customers to the point where they see value in a product can have a tremendous impact on your company’s or product’s conversion, satisfaction, and retention rates.

  • Intercom: You can deliver onboard and activate users customized messaging. make announcements about new features, and so on. Through these messenger-based experiences, you can improve client relationships.
  • Appcues: Use in-app messages and walkthroughs to greet consumers, encourage them to take action, and turn them into loyal clients.
  • Evergage: They claim that with built-in machine learning capabilities, you can deliver 1-to-1 experiences across all channels.

Others to consider: Inline Manual, UserIQ, and WalkMe are some of the others.

 

COLLABORATION TOOLS

Collaboration in the workplace aims to improve project success. These tools provide advantages in terms of workflow, teamwork, production, and efficiency.

This is a mature segment and most used apps are G Suite/Microsoft 365, Slack, MS Teams and Zoom

 

PROJECT AND TASK MANAGEMENT TOOLS 

These tools assist you in collaborating with colleagues, keeping track of notes, staying on track with your project schedule, meeting deadlines, and delegating tasks to the appropriate people.

  • Asana: Asana is a web-based project management solution that allows you to work from anywhere while on the road. You can keep track of team discussions and tasks in one spot.
  • Jira: Jira has extensive integrations that span the whole development and release process. With just one tool, you can track defects, issues, and execute project management tasks.
  • Trello: This app functions similarly to a virtual whiteboard. This versatile application uses boards, lists, and cards to help you visualize projects at a high level.

ANALYTICS TOOLS

Evidence-based product management is all about the data that backs your decisions as a PM. Product analytics is the most reliable method of determining what makes a product successful or unsuccessful. Product analytics tools are beneficial because they enable a product manager to learn how, why, when, where, and what a user uses.

  • Google Analytics: A website traffic tracking and recording tool introduced by Google in 2005. It’s a digital marketing tool that PMs may use to track and record the behavior of a website’s users and visitors in order to gain relevant information.
  • Pendo: For a PM, Pendo provides insight into how visitors to a site and software users interact with it. It shows the most commonly utilized features as well as how much time users spend engaging with your product.
  • Mixpanel: Mixpanel allows you to track users’ timelines and discover what is most important to them. It comes with bespoke dashboards, performance monitoring tools, and bespoke database engines, as well as outstanding segmentation and funnel features.

 Others to consider: Smartlook, Baremetrics, ProfitWell, Amplitude, and Segment

 

Product Management Youtube Channels

Product Management Youtube Channels

It’s good to just kick your feet up and watch from time to time. However, just because streaming video is a passive activity does not rule out the possibility of it being instructional. If you subscribe to some of these channels, you can rest assured that there will always be something interesting and thought-provoking in the queue.

 Productized

Productized is a conference that focuses on transforming ideas into products and bringing them to market. They’ve broadcast a lot of sessions and “talks” on their channel, so you can watch them from wherever you have a good internet connection and some free time.

Fearless Product

Hope Gurion’s series of interviews with product leaders focuses on how to structure, evaluate, and lead successful product teams. She also has stand-alone episodes on themes including prioritization, roadmapping, and telling the CEO no.

Mark Shead

This YouTube channel is all about Agile, although the videos (many of which are animated) cover all facets of the technique. It’s sometimes great to just sit back and listen to someone else explain things to you.

Harvard Business Review 

While not everyone can afford a Harvard MBA, they may everyone benefit from watching these inspiring leadership films. Its Explainer series also does an excellent job of breaking down ideas like creating company plans and becoming a disruptor into manageable chunks of time.