What is it

• User personas are a tool that can be used to help understand the needs and wants of your target market. By creating a persona, you can put a face and name to the type of customer you are targeting. This makes it easier to target your marketing efforts and create products or services that meet their needs. Additionally, user personas can help you to empathize with your customers and understand their challenges. This can lead to more successful customer relationships and increased sales. Ultimately, using user personas can provide a number of benefits for your business.
• User persona template gives you a quick way to start building personas and link them to epics and features to focus your product segmentation.

Why use it

• User personas are crucial to understand your target audience, who you build your product for and how to win in the market
• It enables you to prioritize based on who you target

How to use it

• Create different personas based on your user types and use the meta-data to categorize their experience, technical level, or any other criteria that makes sense to your business.
• Start from this template and customize to your liking.