What is it

• SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats
• SWOT is used to document how you stack-up against your competitors, market, internal and external weaknesses and threats

Why use it

• SWOT provides a good summary on market opportunities and threats
• It also gives you great perspective about your internal strengths and weaknesses that helps you identify how to win the market

How to use it

• Add a list of internally facing strengths and weaknesses
• Add externally facing opportunities and threats
• Use the views to see in a grouped list or kanban views
• Sort and track progress as you see fit