What is it

  • SWOT analysis stands for Strengths, Weaknesses, Opportunities and Threats
  • SWOT is used to document how you stack-up against your competitors, market, internal and external weaknesses and threats

Why use it

  • SWOT provides a good summary on market opportunities and threats
  • It also gives you great perspective about your internal strengths and weaknesses that helps you identify how to win the market

How to use it

  • Add a list of internally facing strengths and weaknesses
  • Add externally facing opportunities and threats
  • Use the views to see in a grouped list or kanban views
  • Sort and track progress as you see fit

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