What is a Go-to-Market strategy? A go-to-market approach is a tactical strategy that outlines how a business plans to conduct an effective release and promotion of the product and eventually sell it to consumers. Popular elements of the go-to-market strategy of a manufacturer include:
• Pricing policy Pricing strategy,
• Sales methods and platforms
• A proposed map of customer trips
• Tactics and campaigns for marketing
Product launch and marketing budget
• Plans to train sales and customer service teams